Model Young Package 2019 – Unboxing Experience

Deadline: 20 May 2019
Open to: international high school and university students
Benefits: cash prizes


Model Obaly a.s., (after referred to as „Model“ or „Promoter“) announces a competition for designers Model Young Package 2019.

Over the past twenty years the Model Young Package competition has been giving an opportunity to hundreds of designers all around the world to present their original ideas. A lot of young designers who won in the past have later become respected professionals: historically the first winner was Jan Čtvrtník, who years later worked for NASA, IKEA and Elektrolux. In the following years there were also other successful participants such as Ladislav Škoda, chief designer of Tescoma or Jaroslav Juřica, author of award-winning chair 002 for the TON company. Today, the competition is organized internationally and is the largest competition of its kind in the world. Each year, almost a thousand designers from over 60 countries worldwide sign-up. The jury of experts evaluates the artworks that must be delivered physically as functional prototypes in 1: 1 scale.

The Model Young Package is a competition focused on paper products. We accept prototypes of packaging made of corrugated or smooth cardboard and other paper materials. The aim of the competition is to select winning designs (artworks) that best meet the assignment. For particularly successful designs, the Promoter can approach the author for completion and realization of the design for production.

The theme of the competition is Unboxing Experience.

Pack any of your favorite products in such a manner, that everyone will want to share it on Instagram! We all love unwrapping gifts! Unboxing videos have become a huge hit on Youtube in recent years. However, the right packaging experience is preceded by a sophisticated packaging design. Each package has to go a long way from the manufacturer, through e-shop and delivery services to the customer‘s hands. Throughout the journey, the packaging has to protect the product greatly for the big finale – unboxing. We are looking forward to our packages, we are full of expectations. The moment of unpacking is the most challenging for designers. How can the customer enjoy more, how can we surprise them, bring something extra? How do we make that short moment really special, while the packaging also still works perfectly?


The competition is announced as international, one-round, open and anonymous.

Competitors can subscribe to the following categories:

1/ High schools – Students of secondary schools and colleges

2/ Unlimited – University students and designers of any age

Participants artwork will be accepted if they have previously registered via the online registration form.

The contestant submits their artwork as a functional model in a measuring scale of 1:1, the work must be a functional prototype, if it is openable, it must be able to open. The model must be made in high quality with consideration of the possibility of representation and exhibition purposes.


Unlimited Category

  • 1st place 2000 EUR
  • 2nd place 1200 EUR
  • 3rd place: 800 EUR

High Schools Category

  • 1st place 1200 EUR
  • 2nd place 600 EUR
  • 3rd place: 400 EUR

Special prizes will also be awarded:

  • Innovation center Model Obaly Prize

One winner will receive a 3-week paid internship at the Innovation center Model Obaly.

How to apply?

The competitor registers into the competition here.

For more detailed information, please visit the official website.