Google Grants – AdWords for Nonprofits

Deadline: ongoing
Open to: nonprofit organizations holding current and valid charity status
Grant: USD 10,000 per month in in-kind AdWords™ advertising


Google for Nonprofits offers organizations like yours access to highly discounted or free products. These tools can help you find new donors and volunteers, work efficiently, and get supporters to take action.

Google Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Grants empowers nonprofit organizations, through USD 10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on


To be eligible for the Google Grants program, organizations must:

  • Hold current and valid charity status, as determined by your country;
  • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use;
  • Have a functioning website with substantial content.

Please note that the following organizations are not eligible for Google Grants:

  • Governmental entities and organizations;
  • Hospitals and medical groups;
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational; organizations are eligible). To learn more about Google’s programs for educational institutions, visit Google in Education.

At present, Google Grants is open only to organizations based in the following countries


Google Grantees receive free AdWords advertising on Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

  • A daily budget set to 329 USD, which is equivalent to about USD 10,000 per month;
  • A maximum cost-per-click (CPC) limit of 2.00 USD;
  • Only run keyword-targeted campaigns;
  • Only appear on;
  • Only run text ads.

How to apply?

Apply online HERE by filling the Membership Application.

For more information, please visit the official website.

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