Deadline: mid-September 2010
The media and marketing industry’s GREEN AWARDS™ recognise and reward creative work that communicates the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline.
Now in its 5th year the GREEN AWARDS™ has become an established event on the global eco-calendar. The Awards illustrate the crucial role that needs to be played by green marketing and sustainability communications in informing people about green issues, products and lifestyle choices, and showcase examples of excellence and best practice in communicating sustainability and green issues. Previous winners include Nokia, Marks & Spencer, UNEP and Do the Green Thing.
The GREEN AWARDS™ 2010 recognise excellence in 15 categories from Best Green Educational Project through to Best Green Advertising Award. The Awards will open for entries in July 2010, and entry forms will be available nearer that date.
What We’re looking for – Judging Criteria
We are looking for work that stands out: that is creative, current and original. And makes us think.
At a general level the judging criteria will cover the following aspects:
– The overall quality of submission
– The degree of originality and innovation in the creative concept
– The quality of the creative execution specifically in terms of visual elements such as typography, art direction, illustration, etc.
– The currency of the subject of the entry in relation to sustainability
– The evidence of the positive sustainable impact of the campaign in terms of environmental, social and economic benefits.
We expect companies and organisations to exemplify throughout their operations (where possible) the green messages they are disseminating through their marketing and communications campaigns.
The Green Awards judges will therefore also be on the lookout for “Greenwash”, defined as “a misleading and unjustified appropriation of environmental virtue by any organisation or individual to create a pro-environmental image”.
The approximate dates for the Green Awards 2010 are:
Awards open for entries: July to mid-September
Shortlist announcement: Early October
Awards ceremony: November 2010
Be the first to find out about Green Awards news. Sign up to our mailing list using the contact form below. Please also follow us on Twitter and join our Facebook group.
Green Awards 2010
The Pyramid
31 Queen Elizabeth Street
London
SE1 2LP
Tel: + 44 (0) 20 7939 3958 or + 44 (0) 20 7939 3959
info@greenawards.co.uk
