Can You Make It? With RedBull Throughout Europe

Deadline: 12 March 2014
Open to: current university students over the age of 18
Prize: lifetime journey through Europe


Red Bull Can You Make It? is an epic journey where 100 teams have seven days to travel across Europe using only cans of Red Bull as currency. Teams will visit checkpoints, share photos and videos, and rally support from followers back home. It’s a journey of wits and strategy that leaves one question: Can you make it?

Starting points are located in London, Paris, Milan and Vienna. Each team will receive a Welcome kit, a Moto G mobile phone, a sealed envelope with emergency funds (just in case) and a case of 24 cans of Red Bull. All teams will leave from the Starting point at the same time on 4 April 2014 and have one week to make it to the Finish Line in Berlin by 5:00pm on 11 April 2014.

Each team begins the journey with one case of Red Bull – 24 cans. Teams must rely on their bartering skills to trade cans of Red Bull for everything they need on the journey – food, a place to sleep, transportation and other adventures along the way.

Thirty checkpoints are located in different cities throughout Europe. At the checkpoints the teams will be tasked with a fun challenge. If a team successfully completes a Checkpoint Challenge, there are rewarded with more cans of Red Bull for the journey.

Teams that complete the journey by 5:00pm on 11 April will be greeted with a party of a lifetime – Red Bull style. But the real reward is the memories and experiences along once-in-a-lifetime journey with friends.


If you are a current university student over the age of 18, gather your team of three and create a video explaining why your team should be chosen to compete. They are looking for teams that are adventurous, have an up-for-anything attitude, and can rely on charm, wit and quick-thinking abilities when faced with a challenge.

The competition is open for the residents of: Spain, France, Belgium, Czech Republic, Greece, Portugal, the UK, Denmark, Slovakia, Austria, Germany, Switzerland, Finland, Norway, Hungary, Sweden, Slovenia, Italy, the U.S., Canada, New Zealand, Japan, Hong Kong, Turkey, Ukraine, Philippines, South Korea.


The prize for the 100 teams, beside the opportunity to take part in the Main Event, will be transport from and to each member’s place of residence to their designated starting point on April 3, 2014, as well as accommodation and food for the evenings from April 3 to April 4, 2014 at the designated starting point and from April 11 to April 12, 2014 in Berlin.

The overall winner will win two way transportation from each member’s place of residence to any Red Bull Event of their choosing around the world in 2014 or 2015. This also includes accommodation for two nights at the destination.


Apply online HERE by 12 March 2014.

For more information visit the official website HERE.

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