BBC’s ‘Bring the News to Life’ Challenge

Deadline: 2 December 2013
Open to: anyone based outside the UK aged between 18-34
Prize: £3,000 for the winner and £1,000 for two runners-up


The BBC World Service has been broadcasting high-quality, impartial international news around the world for over 80 years. Today they deliver news in 27 languages, via TV, radio, online and mobile to over 180 million people around the world.

As the global youth population rises, the BBC is focused on understanding the changes we need to make in order to continue to provide younger audiences with unbiased and independent news and information so they can make their own, well informed, opinions about the changes taking place in the world around them.

Therefore BBC World Service have joined forces with YCN to launch Bring the News to Life, to identify emerging creative talent and discover how they would bring the BBC World Service brand to life in a creative way which is relevant to them.


Organizers are inviting anyone based outside the UK, aged between 18-34, to develop an advert or advertising campaign that encourages young audiences to engage with the BBC World Service. The piece of advertising, or advertising campaign, can be in any format, including posters/billboards, magazine adverts, animation, film, radio, online, mobile web.


A judging panel of experts will select the best idea from all the entries. The winner of the joint award will receive £3,000, and two runners-up will each receive £1,000.

Ideas may even be turned into a real advertising campaign, if proven to be suitable.


The deadline for submitting work is Monday 2 December 2013 at Midnight GMT.

Your idea for the advert, or advertising campaign, should capture the attention of young people (aged 18-34), who live in your country. You may consider using any (or all) of the following mediums for your advert: graphic design for digital media or print, photography (digital or film), illustration, animation (or a storyboard to show an idea or an animation), short film (or a storyboard to show an idea for a short film), piece of interactive content (e.g mobile app / website), game idea or script for a radio advert.

To enter your work you’ll need to become a YCN Member. Your zipped entry file must be a maximum of 50MB. There is no entry fee to submit work. You can enter as many times as you wish. All submissions must be in the English language or, if submitted in your local language, needs to include an English translation.

For more information please visit the official website HERE.

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