Course starts: 19 October 2015
Open to: everyone who who believes in the digital future and wants to shape it
Venue: online/ iversity Platform
Description
Digital Branding is still an underrepresented and unexplored field in research and practice. Following a primer on brand management and the particulars of digital media and technologies, participants experience how to present a brand using digital brand storytelling. In the latter portion of the course, you will learn advanced methods and techniques used to generate strong, ownable emotions around a brand. What counts most is passion and the will to build strong digital brands! To search out new inspiration, input and to meet new people to share your passion and network with. Interest and curiosity in digital brand management as well as in the unique attributes of digital media and technologies are all you need to participate.
Eligibility
The course is aimed at those who believe in the digital future and actively want to shape it, which means that we should cover some basic premises at the outset. All you need to participate is a laptop/desktop computer with a stable internet connection!
What will you learn?
- How to use the unique attributes of digital media and digital technologies for your own digital brand;
- You will be able to stage – like a theater production – your brand effectively in digital media;
- You will be able to tell exciting, successful stories;
- You will understand how to place your digital brand management in the minds of your consumers.
How to enroll?
Enroll for this online course starting 19 October 2015 in duration of 4 weeks for free HERE. You can certify your learning by choosing one of certificate tracks: Certificate track for 49EUR fee or Marketing Toolkit for 79 EUR fee.
For further information visit iversity Platform official website.
