The Model Young Package 2020 Competition – Personal Care

Deadline: 11 May 2020
Open to: students of secondary and tertiary professional schools and university students and designers of any age
Benefits: total of EUR 6,200 in cash prizes



The jubilee 25th year of The Model Young Package 2020 competition brings up a pressing issue – Personal Care in our globalised and connected world.

They invite designers from all around the world to create a modern packaging that is sustainable and contributes to improving the quality of life at the same time.

The world’s largest contest of its type is organized by Czechdesign for Model Group and is awarded EUR 6,200 prizes in total. Moreover, it allows participants to compare their designs in international competition and get an appraisal from distinguished industry experts.


This year, the designers’ task is to design packaging for personal care products that will make our lives better and heal the ailments of today’s world.

Healthier, more beautiful, happier and responsible – that’s the model man of today who inevitably needs a lot of products and leaves a lot of packaging behind. All the things that we eat and drink every day, apply to our bodies, or simply use should improve our lives. All you have to do is choose either the path of natural products or the latest scientific knowledge.

These products enter our life to make it better. Therefore, they should be better. That’s the designers’ challenge – to pack creatively and responsibly cosmetics, nutritional supplements (vitamins, teas), medical supplies, medicines or hygiene items of any kind.


Model Young Package could not be established by a more competent company than Model Obaly a.s. It is one of Europe’s largest packaging manufacturers and operates an Innovation Center where new designs are created under the hands of skilled designers. Thanks to its initiative, the competition has been existing since 1996. Since 2009, the competition has been organized by the independent design organization Czechdesign for Model Obaly. The theme of 2019 was Unboxing Experience.

The competition was attended by many young designers who later became respected professionals: the historically first winner was Jan Čtvrtník, who worked for NASA, IKEA or Elektrolux a few years later. In the following years, for example, Ladislav Škoda, chief designer of Tescoma and many others succeeded in the contest.


The Model Young Package contest has two categories. Students of secondary and tertiary professional schools can apply for the High Schools category. The second category is for university students and designers of any age.



There is a total of EUR  6,200 (~ 160,000 CZK) in cash prizes prepared for the winners. For one chosen there is also a great opportunity for three weeks of a paid internship in the Model Obaly Innovation Center.

Unlimited – Universities & Designers

  • 1st place EUR 2000
  • 2nd place EUR 1200
  • 3rd place EUR 800

High Schools – secondary schools and tertiary professional schools

  • 1st place EUR 1200
  • 2nd place EUR 600
  • 3rd place EUR 400

Special prizes will also be awarded:

  • the Model Obaly Innovation Center Prize
  • the Marketing Jury Prize

How to Apply?

Participants register using the online registration form at and then send their work by post to the address of the organizer Czechdesign.

For more information, please visit the official web page.


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